The Affiliate Partnership Marketing Manager will play a critical role in growing and scaling a new Disney+ affiliate partnership business. Specific responsibilities will include developing and executing the strategy, building the partnership and optimizing campaigns and budgets. The successful candidate will bring a highly analytical, creative and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this partnership. This is a great opportunity for a candidate who wants to be at the forefront of digital innovation and growth. This is a highly collaborative role which will work across the Disney business as well as high-profile external partners. The individual will have day-to-day responsibility for partnership marketing activities and will also be expected to work hand in glove with other Disney+ departments including synergy, performance, retention, PR, social and partnerships to help plan integrated strategies.
This role will require you to be onsite 4 days a week.
The Opportunity & Responsibilities:
- Develop and implement strategies to drive subscriber acquisition, conversion and efficiency via affiliate marketing programs
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Manage overall program management for partnership:
- Lead daily relationships with partners
- Manage ongoing delivery of assets and creative approvals
- Oversee master trackers of global promotional activations across channels
- Create reports/presentations that effectively communicate the status and performance of partnerships to all levels of the organization
- Analyze performance insights to optimize partnerships and acquired customer insights to drive continued engagement and retention
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Analyze consumer, competitive, and industry trends to understand the partnership landscape among entertainment and tech industries.
- Drive recruitment and business development efforts to identify and establish relationships with affiliates, including editorial publishers, affiliate networks, high-quality incentivized and loyalty programs, and brand partnerships
- Develop and execute strategy across the affiliate marketing ecosystem
- Collaborate with internal cross-functional teams like brand, legal, and strategy for campaign approvals and coordination, as well as regional marketing teams for localization of campaigns and local affiliate recruitment if applicable
- Regularly analyze data and metrics to identify key opportunities to improve KPI performance, increase scale, and enhance the efficiency of marketing spend
- Develop robust test & learn plan to improve performance and marketing spend efficiencies, based on data & analytical insights
- Own direct relationships with affiliate partners and external vendors/agencies
- Excellent strategic planning skills with the ability to identify, prioritize, and articulate high-impact campaigns and initiatives
- Drive innovation with partners to get them excited to promote our first-class streaming services and beloved content
- Day-to-day management of the partner’s media agency, building a strong and trusted partnership to ensure continued innovative and effective campaigns.
- Detailed campaign budget management, tracking purchase orders, managing vendors, and supporting the Snr Marketing Manager with quarterly financial planning.
The Experience We Require From You:
- Bachelor’s Degree in Marketing & Business, or related fields
- Proven Marketing experience at a Marketing Supervisor/Junior Manager level
- Experience working within the Entertainment industry (TV, SVOD or Theatrical)
- Ability to formulate and manage high profile, end-to-end marketing campaigns
- Previous agency management experience
- Previous budget management experience
Additional Information
- Some travel may be required
- Please submit your CVs in English.
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
